WineCanine
Wine. Food. Reviews. Recipes. Lap it up.
Wednesday, June 27, 2007
Disney launches wine label
The Walt Disney Corp. is expanding its product licensing to include products for adults, including wines with labels based on the new Pixar release, Ratatouille.Bearing a stylized likeness of the movie's rattus primus, the wine will be distributed nationally by Costco. It will reportedly be a Chardonnay from the Burgundy region of France (that would make it a White Burgundy in French parlance) and will sell for $12.99.
Other Disney-licensed products aimed at adults include furniture, linens, a bed and bath collection, denim jeans, and bridal gowns. (Bridal gowns?)
Personally, I can hardly wait for the Cars-based line of auto accessories, and the Snow White-brand genetically-modified apples....
M. Zane Grey, 8:50 AM
